Adani Wilmar is betting big on staples and scouting for acquisition of regional rice brands and processing units in several states of the country. The company will launch branded daily-use rice under the fortune brand beginning with West Bengal from early April. Staple is just 11 per cent of the company's topline.
Adani Wilmar had acquired a sick rice processing unit in West Bengal to mark the journey in the segment which is 30-35 million tonne per annum in size.
Adani Wilmar is one of the few large FMCG food companies in India to offer most of the essential kitchen commodities for Indian consumers, including edible oil, wheat flour, rice, pulses and sugar. Its products are offered under a diverse range of brands across a broad price spectrum and cater to different customer groups.
