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Maruti Suzuki India plans slew of mid-level segment launches in next two years

24 Dec 2012 Evaluate

Maruti Suzuki India, the country's largest car maker has planned a slew of launches in the mid-level segments (B & C) in the next two years. However, the company is not planning to enter into premium segment as it does not see it as its area of core competence.

Setting the stage for competition with the likes of Nissan’s Sunny and Hyundai’s Verna, the company is currently working on three sedans, with a new B-segment model priced Rs 7-9 lakh and slated for launch around late 2014. Meanwhile, company’s second sedan will be larger and more luxurious new SX4 planned for launch in 2014-15 which will give tough to Toyota’s Corolla and Hyundai Elantra. Further, the third model will be an entry-level sedan, a sub-4 metre model probably even smaller than the Dzire and based on the next generation Suzuki Alto (or A-star in India).

As per the current market share, the B-segment is now 21% of the car market from 15% two years back while the C segment is 9%. However, the share of ‘A' segment (small cars) is down to 70% from 80%.

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