FSN E-Commerce Ventures (Nykaa) has launched contemporary ethnic-wear brand ‘Likha’ that will offer this very aesthetic through curation of well-designed and trendy kurtas and co-ord sets.
Understated, confident, and timeless, Likha’s charming ethnic vocabulary is heavily inspired by Indian heritage and age-old craft techniques such as block & screen printing, Indian dyes, block print styles, gotta patti, and Lucknowi Chikankari. Dominated by the humble everyday Kurta, the range features structured work styles of ethnic co-ord sets, A-line cuts, and free-flowing Anarkalis. An all-encompassing label catering to all shapes, sizes, and ages, Likha focuses on comfortable silhouettes and styles that can be donned with ease.
FSN E-Commerce Ventures (Nykaa) is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by it.
