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FSN E-Commerce Ventures inks pact with Aveda

21 Apr 2022 Evaluate

FSN E-Commerce Ventures (Nykaa) has partnered with Aveda, the global leader in prestige hair care to launch Aveda X Nykaa.  A truly elevated salon offering, the first Aveda X Nykaa opens doors in the garden city of India - Bengaluru. With this opening, Aveda is all set to bring its international hair offerings to Indian consumers, now strengthened by Nykaa’s Indian beauty expertise and deep market knowledge.

Tapping into this market, ELCA Cosmetics and FSN Brands Marketing (a material subsidiary of FSN E-Commerce Ventures), have tied-up to enter the professional, luxury hair care space, building brand awareness and authority. The salons aim to set new industry standards by building and expanding Aveda’s exclusive network of salons, while leveraging Nykaa’s retail prowess and understanding of the Indian consumer. The salons will be a one-stop shop in the form of a unisex lifestyle salon, providing 100% vegan premium Hair services - Color, haircut styling and haircare along with exclusive rejuvenating rituals.

FSN E-Commerce Ventures (Nykaa) is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by it.

FSN E-Commerce Share Price

261.55 1.80 (0.69%)
23-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
Eternal 259.90
Meesho 177.70
Swiggy 293.10
FSN E-Commerce 261.55
Brainbees Solutions 247.95
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