Tata Motors’ arm unveils first pure EV 'Avinya' concept

29 Apr 2022 Evaluate

Tata Motors’ wholly-owned electric vehicle (EV) subsidiary -- Tata Passenger Electric Mobility (TPEM) has made a smashing debut with the global unveil of the AVINYA Concept - an expression of the Company’s vision of a pure electric vehicle, based on its GEN 3 architecture. Derived from the Sanskrit language, the name AVINYA stands for ‘Innovation’. The AVINYA Concept introduces a new a typology of mobility that liberates enormous roominess and comfort, not restricted by traditional segmentation.

It comes packed with new age technology, software and Artificial Intelligence that work in the background to deliver wellness and tranquillity during transit. Providing an extremely premium yet simple and calming customer experience, this concept will be fairly accessible to a majority of customers of fast growing, high volume segments of today. With this, TPEM is all set to unleash a new breed of EVs that will redefine the automobile space. This path breaking EV will be introduced to the market by 2025. 

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.

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