SEBI Reg. Investment Advisor

Download App

MoneyWorks4Me

Adani Wilmar acquires rice brand Kohinoor from McCormick Switzerland GMBH

04 May 2022 Evaluate

Adani Wilmar has bought popular rice brand Kohinoor from McCormick Switzerland GMBH for an undisclosed amount. The acquisition would give Adani Wilmar (AWL) exclusive rights over the brand 'Kohinoor' basmati rice along with 'Ready to Cook', 'Ready to Eat' curries and meals portfolio under the Kohinoor Brand umbrella in India.

The Kohinoor brand portfolio comprises 'Kohinoor' - for premium Basmati rice; 'Charminar' - for affordable rice and 'Trophy' for hotel, restaurant and catering segment. The addition of Kohinoor's domestic Brand Portfolio strengthens Adani Wilmar's leadership position in the food FMCG category by augmenting a strong product basket with premium brand along with potential to scale value-added products.

It also leverages the reach of Kohinoor brand to drive synergies for AWL across geographies and complements the reach of its flagship brand 'Fortune' in the food FMCG domain. The acquisition will fuel the next level of growth for AWL and widen the portfolio to cater to premium customer segments across rice and other value-added food businesses. AWL is poised to become a formidable player with the addition of the Kohinoor brand in the India region.

Adani Wilmar is one of the few large FMCG food companies in India to offer most of the essential kitchen commodities for Indian consumers, including edible oil, wheat flour, rice, pulses and sugar. Its products are offered under a diverse range of brands across a broad price spectrum and cater to different customer groups.

AWL Agri Business Share Price

198.00 9.40 (4.98%)
22-Apr-2026 12:37 View Price Chart
Peers
Company Name CMP
AWL Agri Business 198.00
Patanjali Foods 475.00
Gokul Agro Resources 237.85
Marico 774.70
BCL Industries 33.31
View more..

About MoneyWorks4Me

MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.

Our Vision

To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.

What Makes MoneyWorks4Me Different

Our Approach: Ensuring compounding work its magic on client portfolio.

MoneyWorks4Me ensures this through:

×