Adani Wilmar acquires rice brand Kohinoor from McCormick Switzerland GMBH

04 May 2022 Evaluate

Adani Wilmar has bought popular rice brand Kohinoor from McCormick Switzerland GMBH for an undisclosed amount. The acquisition would give Adani Wilmar (AWL) exclusive rights over the brand 'Kohinoor' basmati rice along with 'Ready to Cook', 'Ready to Eat' curries and meals portfolio under the Kohinoor Brand umbrella in India.

The Kohinoor brand portfolio comprises 'Kohinoor' - for premium Basmati rice; 'Charminar' - for affordable rice and 'Trophy' for hotel, restaurant and catering segment. The addition of Kohinoor's domestic Brand Portfolio strengthens Adani Wilmar's leadership position in the food FMCG category by augmenting a strong product basket with premium brand along with potential to scale value-added products.

It also leverages the reach of Kohinoor brand to drive synergies for AWL across geographies and complements the reach of its flagship brand 'Fortune' in the food FMCG domain. The acquisition will fuel the next level of growth for AWL and widen the portfolio to cater to premium customer segments across rice and other value-added food businesses. AWL is poised to become a formidable player with the addition of the Kohinoor brand in the India region.

Adani Wilmar is one of the few large FMCG food companies in India to offer most of the essential kitchen commodities for Indian consumers, including edible oil, wheat flour, rice, pulses and sugar. Its products are offered under a diverse range of brands across a broad price spectrum and cater to different customer groups.

AWL Agri Business Share Price

252.70 3.80 (1.53%)
05-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
AWL Agri Business 252.70
Patanjali Foods 551.50
Gokul Agro Resources 198.45
Marico 736.55
BCL Industries 32.05
View more..
Register Now to get our Free Newsletter & much more!

© 2025 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×