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Tata Motors unveils new format of passenger car showrooms

03 Jan 2013 Evaluate

Tata Motors, which produces the Indica brand of hatchbacks, Indigo sedans and the entry level car Nano, has launched a new format of passenger car showrooms and will upgrade 4-5 more such showrooms in the metros during this quarter. These showrooms comprise of video wall, wi-fi capable lounges, merchandising of accessories and lifestyle products, a cafe and play areas for kids.

At present, the company has 1,000 sales points and 900 service points in the country at present. Recently, the company’s total sales (including exports) of Tata commercial and passenger vehicles in December 2012 were 65,582 vehicles as against 82,278 vehicles in same month last year, registering a fall of 20.29%.

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