Thomas Cook (India) and its Group Company, SOTC Travel, have signed an MoU to promote Saudi - a collaboration that intends to focus on building awareness and increasing visibility for the destination in the high potential India market. The partnership will leverage Thomas Cook India and SOTC’s diverse segments, including leisure and Bleisure, coupled with the companies’ unique omnichannel clicks & bricks model - the companies’ significant size-scale and extensive retail presence pan India, portals, holidays apps, virtual holiday stores and call centre.
In an initiative to create visibility and inspire demand for Saudi, the MOU between Thomas Cook, SOTC and Saudi Tourism Authority intends to focus on content curation, product development and a joint marketing campaign across media platforms. Thomas Cook India and SOTC’s product portfolio will extend across ready-to-book holidays and personalised programs across value tours, affordable luxury and premium holidays.
Thomas Cook (India) is India’s leading integrated travel services company.
