Elder Health Care forays into male energy booster segment

03 Jan 2013 Evaluate

Elder Health Care (EHCL), the pharmaceutical and personal care products maker has forayed into the growing male energy booster market, by inking pact with herbal medicines maker Shree Maruti Herbals. The entity has started marketing Maruti Herbals’ flagship product Stay On, considering the growing demand coming from males of 25 years and above.

The company has decided to launch new products in the herbal energy booster segment within the next 12 - 24 months. The company has already grabbed a 5% market share in the category, with a presence in over 7 lakh outlets across the country.

Elder Health Care is engaged in manufacture of a range of FMCG and Skin Care Products through research and development and also products through licensing agreements with Indian and International companies. 

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