Indian Hotels Company’s (IHCL) iconic brand -- Taj has achieved the distinction of being Number One yet again on the list of the Strongest Indian Brands by Brand Finance in their coveted 'India 100 2022' report.
In this report, released by the world's leading independent brand valuation consultancy, Taj achieved a brand strength index (BSI) score of 88.9 out of 100 and a corresponding elite AAA brand strength rating based on factors such as marketing investment, stakeholder equity, and business performance.
Indian Hotels Company and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and recognized as one of Asia's largest and finest hotel company. It operates in the luxury, premium, midmarket and value segments of the market.
