Indian Hotels Company’s (IHCL) iconic brand -- Taj has been rated the World’s Strongest Hotel Brand 2022 by Brand Finance. The ‘Hotels 50 2022’ annual report by the world's leading brand valuation consultancy recognizes the most valuable and strongest hotel brands across the globe.
Taj received an overall Brand Strength Index of 88.9 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation as well as its world-class customer service. The Brand Finance Hotel 50 2022 report highlights the company’s successful strategy to overcome pandemic induced challenges and remain relevant to the need of consumers. Taj was also at the forefront in its efforts towards supporting the community including the healthcare sector.
Indian Hotels Company and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and recognized as one of Asia's largest and finest hotel company. It operates in the luxury, premium, midmarket and value segments of the market.
