Asian Paints (AP) has unveiled its new launch collections for 2022 in Home Decor. There are now 63 new books in furnishing fabrics across the company’s brands Ador, PURE-Royale and The Pure Concept for Nilaya. After the successful launch of the three fabric ranges over a year ago, the company is excited to add an even bigger collection of fabrics with new designs, trends, colour palette and innovative techniques and fabrics to existing collections.
Taking their decor proficiency into a brand new territory, Asian Paints Nilaya collaborated with Jaipur Rugs to produce a range of hand-tufted rugs and flat-weaves. Developed by AP’s in-house Design Cell and Jaipur Rugs, the collection offers designs ranging from rustic and minimal to heritage and contemporary.
Asian Paints is engaged in the business of manufacturing, selling and distribution of paints, coatings, products related to home decor, bath fittings and providing of related services. The Company's business segments are Paints and Home Improvement.
