Arbitration Tribunal has allowed Hero MotoCorp to use the 'Hero' trademark to sell its upcoming electric vehicles (EVs). Hero Electric had sought an injunction against Hero MotoCorp using the trademark 'Hero' for its electric vehicles. Significantly, the Arbitration Tribunal emphasized on the investments to the tune of Rs 400 crore made by Hero MotoCorp on the business of Electric Vehicles and expenses of almost Rs 7,000 crore on brand building of Hero in the past 10 years.
The Arbitration Tribunal has found the case of Hero Electric unmerited in the interim. The Tribunal would now conclude the matter after final consideration of the case.
Hero MotoCorp is the world’s largest manufacturer of motorcycles and scooters.
