Recognized for defying stereotypes and creating impact through compelling messaging, Hero MotoCorp, has launched a new campaign, ‘KhudKiSunLe’ for Destini 125 Xtec, featuring the company’s new brand ambassador and youth icon, Siddhant Chaturvedi.
Following the success of Hero Pleasure+ Xtec ‘LadkiChalaRahiHai campaign’, which challenged the cliched ‘Arre pakka ladki chala rahi hogi’, Hero MotoCorp has returned with the energized high-decibel ‘KhudKiSunLe’ campaign for the recently launched Hero Destini 125 Xtec. The campaign is engineered to be an enlightening instrument intended to help the youth to rationalize societal expectations of fitting into the widely acknowledged definition of being acceptable.
Hero MotoCorp is the world’s largest manufacturer of motorcycles and scooters.
