CEAT is planning to expand its tyre sales network in places with population of 5,000-10,000 via its FMCG style of distribution, aiming to double outlets to 1 lakh in two to three years.
The company is doing a habitat-based survey because not all places with 5,000 or 10,000 population have outlets and its aim is to reach the customers as close as possible whether it is through kirana stores, auto spare parts shops or even some concept shops.
CEAT is among the best tyre manufacturers in India. It manufactures a wide range of tyres for two-wheelers, three-wheelers, four-wheelers, tractors and tippers and trucks. Besides tyres, the company also manufactures and markets tubes and flaps.
