Priyanka Chopra Jonas collaborates with Nykaa to sell haircare brand ‘Anomaly’

26 Aug 2022 Evaluate

Actress Priyanka Chopra Jonas has entered into partnership with FSN E-Commerce Ventures, which operates under Nykaa brand, to launch her haircare brand Anomaly in India.

Founded by actress, producer, activist, and author Priyanka Chopra Jonas, in partnership with global beauty incubator Maesa; Anomaly has disrupted the hair care aisles globally with its clean, performance-driven formulas, eco-conscious packaging, and now brings its powerful hair solutions to Priyanka’s home country.

Anomaly introduces Indian consumers to choices that empower them without costing them the earth. Everything in the collection is gender neutral, priced starting Rs 750, and is housed in bottles made from 100% plastic trash and infinitely recyclable cans.

With high-performance products, affordable pricing, clean formulations & sustainable packaging; Anomaly’s vision is to be ‘Accessible to all genders & every hair type’ via Nykaa’s unparalleled e-com presence, wide distribution of retail doors & through Nykaa’s distribution channel, Nykaa Super Store.

FSN E-Commerce Ventures (Nykaa) is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by it.

FSN E-Commerce Share Price

249.50 2.55 (1.03%)
11-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
Eternal 291.10
Meesho 167.25
Swiggy 401.30
FSN E-Commerce 249.50
Brainbees Solutions 288.10
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