Marico is planning to continue to expand its health care brand Saffola as it aspires to build an Rs 850-1,000 crore business from its food portfolio by FY24. In the last two years, the company has extended the brand Saffola in immunity, foods and recently launched mayonnaise and peanut butter.
The company will continue to launch and expand the addressable market in the segment through Saffola or any new brand. Under the brand Saffola, Marico is selling various products, including noodles, oats, honey, and immunity booster Chyawanprash, besides the edible oil.
Marico is one of India’s leading Consumer Products Group, in the global beauty and wellness space. Its products are sold in India and about 25 other countries in Asia and Africa.
