Hero MotoCorp has roped in Indian superstar, Ram Charan as the new brand ambassador. The energized high-decibel campaign of Glamour XTEC - Gazab Style, Gazab Technology features Ram Charan riding stunning Glamour in Nexus Blue Colour. The actor is seen as a stylish protagonist who brings alive the unique aspects of the motorcycle such as connectivity, performance, style and safety. The Glamour XTEC personifies the evolved preferences of today’s youth with its elevated glamour quotient and consistent performance.
The new campaign taps into a new-age youth culture of ‘swiping’ and how with just a right or a left swipe they decide what they like and what they don’t. More importantly it’s with just a glance that they decide what they like which makes leaving a great first impression critical. The campaign depicts Glamour XTEC setting the benchmark in the market with its new-age features, premium and youthful appeal, thus leading the game.
Hero MotoCorp is the world’s largest manufacturer of motorcycles and scooters.
