HDFC Life Insurance launches ‘Insure India’ campaign

01 Oct 2022 Evaluate

HDFC Life Insurance Company has launched ‘Insure India’ campaign that is aimed at educating Indians on the benefits of life insurance as a product category. Over the last three years, HDFC Life along with its vast network of distribution partners has established life insurance awareness month as an exclusive property to spread awareness about the category. Previous initiatives include ‘Start the Talk’, ‘Get Set Protect’ and ‘Being Responsible’ which primarily aimed to educate consumers about life insurance. These continued efforts across various platforms, by HDFC Life and its partners, have enabled the brand to reach out to millions of individuals across the country.

‘Insure India’ is the latest addition to this series. The objective of this campaign is to educate Indians about life insurance thereby motivating them to secure their future with this unique financial product that offers the dual benefits of protection and long-term savings.

HDFC Life Insurance Company is one of the leading life insurance companies in India offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings & Investment and Health, along with Children's and Women's Plan.

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