In a bid to capture 5-7 percent share in India’s flavoured milk market in the next three years, ice-cream major, Vadilal Industries is all set to sell its flavoured milk ‘Power Sip’ in the north Indian market. In this regard, the company will launch the new product in Uttar Pradesh over the next couple of months.
Vadilal will sell Power Sip in an 180 ml bottle priced at Rs 18 with three flavours-rose, elaichi and kesar. More flavours like chocolate, badam and coffee will be followed over the next few months.
The company, being the number one ice-cream player in UP, will utilize its extensive retail network in the state to offer its flavoured milk brand to consumers in Lucknow, Kanpur, Agra, Faridabad and Ghaziabad initially.
Vadilal Industries is engaged in the manufacture and sale of ice-cream and processed food products. The company's ice-cream segment offers a range of ice creams and frozen desserts in packs, including cups, party packs, family bricks, dollies, cones, and candies.
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