Hero MotoCorp forays into Latin American market: Report

29 Jan 2013 Evaluate

Hero MotoCorp, world's largest two-wheeler manufacturer has reportedly started its operations in three Latin American countries that are, El Salvador, Honduras and Guatemala in, with an aim to reach as many as 30 countries spread across the globe. Through this initiative, it aims to garner 10% of its total volumes from international business in five years. 

The automaker had dispatched the first consignment of two-wheelers to these three countries in Latin America just a few weeks ago, marking a beginning of Hero's ambitious global foray, which the company has been aiming for since separating from erstwhile partner Honda.  

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