Hero MotoCorp, the world's largest two-wheeler manufacturer is planning to launch its products in 8-10 new markets in Latin America and Africa by March. The company has already started initial operations in some Latin American nations like Honduras, Guatemala and El Salvador and is getting ready to start its business in four to five African markets. Further the company has started dispatching its two-wheelers to three countries in Latin America. The first consignment to these markets was dispatched just a few weeks back.
Meanwhile, the company has also finalized distributors and channel partners in some markets in Africa. The company plans to set up assembly units in some of these markets once the volumes pick up.
The Latin American market is dominated by Japanese makers such as Honda, Yamaha, Suzuki and Kawasaki. While there are also some Asian firms present from China and Taiwan.
