FSN E-Commerce Ventures (Nykaa) has recorded a 75 per cent growth in gross merchandise value (GMV) and a 12-fold jump in revenue on Day 1 of its Pink Friday sale. It recorded over 400 orders per minute on the first day of the sale which started on November 21.
The sale will be live until November 28 on its website, app and Nykaa stores. The number of visitors on Day 1 of Pink Friday grew by 37 per cent to 10 million.
FSN E-Commerce Ventures (Nykaa) is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by it.
