Assocham and Yes Bank study pegs Indian luxury market to touch $15 billion by 2015

06 Feb 2013 Evaluate

As per the joint study by Assocham and Yes Bank, the luxury market in India is pegged to grow at 25 per cent in 2013 till 2015 and likely to touch $ 15 billion from the current level of $ 8 billion. The study revealed that the increase in spending is expected across the country with increasing brand awareness among the youth and purchasing power of the upper class in Tier II & III cities in India. Demand for luxury cars, bikes, exotic holidays and destination weddings are increasing day by day, it added. Further, it said that these projections along with the increasing price parity in the luxury products with other international destinations like Hong Kong and Singapore and customised products offerings indicates that the luxury market in India would evolve quickly.

Assocham secretary general D S Rawat said that despite the continuing global economic slowdown, Indian luxury market is poised to expand by three-fold in next three years as the number of millionaires expected to multiply three times in another five years.

According to the study, the number of ultra high net worth households, with a minimum net worth of Rs 25 crore is expected to triple to 2.86 lakh in the next five years and the HNIs will be double in number by 2015 to over 4 lakhs with a collective wealth of $2,645 billion.

Regarding the private equity (PE) investments in the luxury sector, the study said that for the last three years, from January 2009 to August 2012, private equity investment have been less than a $1 billion as compared to the $ 35 billion total PE investments during this period. However, with the luxury market expected to grow at over 25 per cent year on year, PE investments in the luxury segment are expected to increase and support the enhanced size of the Indian luxury market.

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