Marico’s arm to acquire 100% stake in Beauty X

09 Dec 2022 Evaluate

Marico’s wholly-owned subsidiary -- Marico South-East Asia Corporation (MSEA) has entered into a definitive agreement to acquire 100% shares of Beauty X Joint Stock Company (Beauty X). Accordingly, upon completion of the acquisition as aforesaid, Beauty X will become a subsidiary of MSEA and consequently a subsidiary of the company as well. The transaction is expected to be completed by March 31, 2023.

Beauty X owns female personal care brands ‘Purite de Provence’ and ‘Oliv’, which offer a range of premium and differentiated hair care and skin care products in Vietnam, such as shower gels, shampoos, conditioners, face wash, lotions, among others.

Marico is one of India’s leading Consumer Products Group, in the global beauty and wellness space. Its products are sold in India and about 25 other countries in Asia and Africa.

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