Marico trades higher on the bourses

07 Feb 2013 Evaluate

Marico is currently trading at Rs. 220.50, up by 1.10 points or 0.50% from its previous closing of Rs. 219.40 on the BSE.

The scrip opened at Rs. 217.55 and has touched a high and low of Rs. 220.90 and Rs. 217.55 respectively. So far 833 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 250.00 on 03-Dec-2012 and a 52 week low of Rs. 155.15 on 07-Mar-2012.

Last one week high and low of the scrip stood at Rs. 232.95 and Rs. 214.60 respectively. The current market cap of the company is Rs. 14215.91 crore.

The promoters holding in the company stood at 59.74% while Institutions and Non-Institutions held 33.25% and 7.01% respectively.

Marico has decided to exit the branded rice segment with Arise, which existed under its Saffola brand franchise, as it is not going to be the route to profitability in the long term. This brand is currently restricted to certain modern trade outlets.

FMCG major had also introduced a commercial highlighting the benefits of eating Arise and segmented the brand under ‘every day’ rice and a basmati variant. However, it has been observed that customers were not ready pay a premium for rice as it is still perceived to be a commodity.

Marico is engaged in the business of branded fast moving consumer goods and branded services. The company operates in two segments, i.e., consumer products and others. The company’s consumer products include coconut oils, other edible oils, hair oils and other hair care products, male grooming products, fabric care products, healthy foods, soaps, health care products, female beauty care products.

Marico Share Price

745.90 2.90 (0.39%)
29-Dec-2025 10:32 View Price Chart
Peers
Company Name CMP
AWL Agri Business 235.60
Patanjali Foods 545.50
Gokul Agro Resources 179.90
Marico 745.90
BCL Industries 31.87
View more..
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