TT’s, new spinning project located at Rajula in Gujarat would start trial production from March 2013, and would be deeply benefited from the new textile policy of Gujarat. This would give an additional gain of 7% interest subsidy, VAT concessions and cheaper power which would add substantially to the bottomline of the company next year.
Besides, the company has also aggressively started online marketing of its garment line at ttgarments.com and this is allowing the company to connect directly with the internet savvy youth through social media and eCommerce platform.
Further, the company has introduced various new products in its summer offering in all the 3 categories of Men, Woman and Kids. It is also starting a new TV campaign with its new slogan - ‘Zindagi is Good’. This is further expected to enhance the brand equity and increase the contribution of the high margin garment segment in the total business portfolio.
TT (formerly named as Tirupati Texknit) is engaged in the manufacturing of combed cotton yarn, carded cotton yarn and knitted fabric cloth at its units at Gajroula (U.P) and Avinashi (Tamil Nadu). The company is a progressive organization with sound investments in good quality systems and innovative marketing.
