Thomas Cook unveils new campaign focusing on Gen Z

10 Jan 2023 Evaluate

Thomas Cook (India) has launched a new campaign targeting Young India - by highlighting its special range of experiential Summer 2023 Europe Holidays; starting from as low as Rs 75,000.00. The value tours have been thoughtfully designed to include preferences of Gen Z customers and come with unbeatable deals like Best Price Guarantee and No Cost EMI - 0% interest.

India is the youngest demography in the world with around 65% of its population being below the age of 35, driving accelerated e-commerce and digital discovery. Thomas Cook’s Digital First focus has resulted in a significant drop of around ten years in the average age of its holiday customers. Therefore, with a strategic aim to target Gen Z customers who seek experiential activities, authentic local culture and at value pricing, Thomas Cook’s new campaign focuses on attractive rates, unbeatable deals and a host of engaging experiences.

Gen Z can sample Europe’s local cuisine, wine tasting; exciting nightlife with bar hopping, pubcrawls; a range of outdoor and adventure activities like sky diving, deep sea diving, windsurfing, paddle boarding, mountain biking, hot air ballooning, segway tours, and more - across Paris, Amsterdam, Madrid, Barcelona, Prague, Budapest, and Istanbul.

Thomas Cook (India) is India’s leading integrated travel services company.

Thomas Cook (India) Share Price

141.75 1.30 (0.93%)
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