Thomas Cook (India) has launched a new campaign targeting Young India - by highlighting its special range of experiential Summer 2023 Europe Holidays; starting from as low as Rs 75,000.00. The value tours have been thoughtfully designed to include preferences of Gen Z customers and come with unbeatable deals like Best Price Guarantee and No Cost EMI - 0% interest.
India is the youngest demography in the world with around 65% of its population being below the age of 35, driving accelerated e-commerce and digital discovery. Thomas Cook’s Digital First focus has resulted in a significant drop of around ten years in the average age of its holiday customers. Therefore, with a strategic aim to target Gen Z customers who seek experiential activities, authentic local culture and at value pricing, Thomas Cook’s new campaign focuses on attractive rates, unbeatable deals and a host of engaging experiences.
Gen Z can sample Europe’s local cuisine, wine tasting; exciting nightlife with bar hopping, pubcrawls; a range of outdoor and adventure activities like sky diving, deep sea diving, windsurfing, paddle boarding, mountain biking, hot air ballooning, segway tours, and more - across Paris, Amsterdam, Madrid, Barcelona, Prague, Budapest, and Istanbul.
Thomas Cook (India) is India’s leading integrated travel services company.
Company Name | CMP |
---|---|
Transcorp Intl. | 40.00 |
Thomas Cook (India) | 211.55 |
Easy Trip Planners | 46.44 |
Intl Travel House | 670.00 |
Yatra Online | 147.20 |
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