Tata Motors repositions Nexon EV portfolio with aggressive pricing

Tata Motors Passenger Vehicles Ltd. | Automobiles - Passenger Cars | Automobiles | BSE: 500570 | NSE: TMPV

19 Jan 2023 Evaluate

Celebrating three years of the Nexon EV launch in India, Tata Motors has repositioned Nexon EV portfolio, with changes in pricing and enhanced range. Bookings for the entire Nexon EV Line-up is open immediately. Deliveries of the new variant, Nexon EV MAX XM will commence from April 2023 onwards.

With insights gathered on driving and usage patterns, the range of the Nexon EV MAX variants have been enhanced to 453 km (MIDC), from January 25, 2023, onwards. This range enhancement will be offered to current Nexon EV MAX owners through a software upgrade, at dealerships, from February 15, 2023.

The Company launched a feature packed Nexon EV MAX XM trim in the portfolio. At an attractive price of Rs 16.49 lakh, this variant will come equipped with Electronic Parking Brake, Automatic Climate control, Electronic Stability Program (ESP) with i-VBAC, Projector Headlamps with LED DRLs and LED tail lamps, Push Button Start, Digital TFT Instrument Cluster, ZConnect Connected Car tech with Smartwatch Connectivity and Rear Disc Brakes.

The top end trim, Nexon EV MAX XZ+ Lux has been repriced at Rs 18.49 lakh. In addition to the features of the XM, it comes with Leatherette Seats with Ventilation, Wireless Smartphone Charger, Auto Dimming IRVM, Cabin Air Purifier, Electric Sunroof, 17.78 cm Floating Infotainment system by HARMAN with 8 speakers, 16-inch Alloy wheels, Hill Descent Control, Sharkfin Antenna etc.

Nexon EV Prime XM which comes with features like the Projector headlamps and LED DRLs, Push Button Start, Digital TFT Instrument Cluster, Cruise Control, ZConnect Connected Car tech with Smartwatch Connectivity, Harman infotainment system, Automatic climate control, has now been repositioned at Rs 14.49 lakh.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.

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