Elder Health Care forays into haircare market

14 Feb 2013 Evaluate

Elder Health Care (EHCL), the pharmaceutical and personal care products maker, has entered into a tie-up with Richfeel Health & Beauty to foray into the haircare market estimated at around Rs 12,800 crore. As per the tie-up, the company will market and distribute Mumbai-based Richfeel’s professional haircare products across the country except for Western India.

EHCL would initially focus on metro’s and Tier-II cities for marketing and distributing Richfeel Health products. The company expects a turnover of about Rs 15 crore by the end of 2013-14 from hair and skin care verticals.

Richfeel Health & Beauty runs India’s largest chain of Trichology (hair and scalp clinics) and also an eminent player in the salon products range.

Elder Healthcare manufactures as well distributes various products through licensing agreements. Its product portfolio includes deodorants, mouthwash, among others.

Peers
Company Name CMP
Sun Pharma Inds. 1532.00
Dr. Reddys Lab 5780.70
Cipla 1442.00
Zydus Lifesciences 1088.45
Lupin 1683.50
View more..
© 2024 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt.Ltd.