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Adani Wilmar launches 9 different varieties of natural dal

18 Mar 2023 Evaluate

Adani Wilmar has launched 9 different varieties of natural dal, which are sortex-cleaned and unpolished. The brand, which is focussed on providing ‘Wahi Desi Swaad’ with its products, aims to establish a strong regional presence by launching a range of pulses which are customised to the consumer preference in Northern and Eastern states of India. Fortune Pulses offers nine types of dals, which includes Arhar Dal, Moong Dal, Chana Dal, Masoor Dal [Masoor Malka (Imported)], Kabuli Chana, Rajma Chitra, Kala Chana, Sona Moong Dal and Masoor Malka (Desi).

The company has been continuously expanding it’s distribution network across regions and the presence of regionally customized products in its portfolio will help accelerate the process.

Adani Wilmar is one of the few large FMCG food companies in India to offer most of the essential kitchen commodities for Indian consumers, including edible oil, wheat flour, rice, pulses and sugar. Its products are offered under a diverse range of brands across a broad price spectrum and cater to different customer groups.

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