Aditya Vision has crossed the milestone of 100 showrooms and made its entry into Uttar Pradesh by opening its first showroom in Varanasi. The company preponed the opening of the showroom in Uttar Pradesh due to buoyant market conditions.
The company is a dominant player in Bihar with 86 stores and more than 50% market share. The company remains committed to its strategy of expanding in under penetrated markets of the Hindi heartland. It has opened two new showrooms in Bihar, one in Jharkhand along with the first showroom in UP, bringing the total number of store count to 102 and stores in Jharkhand to 15.
Aditya Vision is engaged into retail business of consumer electronics, home appliances, camera, camrecorders, and mobile phones.