Blue Star is aiming to corner around 15 per cent share of the residential air conditioner market in terms of value as the cooling products maker expands its product portfolio and distribution network. The company targets to achieve a market share of 15 per cent by FY25 in the room air conditioner segment.
The company is witnessing a pick up in the markets of West and South regions and expects a 20 to 25 per cent volume growth this season. Blue Star, which is launching affordable products targeting the mass premium segment catering to price-sensitive and first-time buyers especially from non-metro towns, has introduced 75 products across the inverter, fix speed and window ACs.
Blue Star is India’s leading central air-conditioning and commercial refrigeration company fulfilling the cooling requirements and providing end-to-end solutions as a manufacturer, contractor and after-sales service provider to corporate, commercial, institutional and residential customers.
