M&M plans to spend about Rs 800 crore every year in new offerings

05 Mar 2013 Evaluate

Mahindra & Mahindra (M&M) is planning to spend Rs 700-800 crore every year in new offerings in the future. The company has taken this step encouraged by double-digit growth on the back of new launches in a slowing market.

The company has lined up a sub-4 metre Verito, electric car Reva NXR and two to three variants of utility vehicles of existing ones for this year. With the launch of XUV, Quanto and Rexton, M&M expanded its product portfolio and reached out to new customers which brought in the additional volumes.

Recently, the company had launched new Maxximo Plus, the country’s most technologically advanced 0.85 ton payload mini-truck.

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