Thomas Cook, SOTC Travel sign long-term MoU with Mandai Wildlife Group

10 Apr 2023 Evaluate

Thomas Cook (India) and its Group Company, SOTC Travel have signed an exclusive long-term MoU with Mandai Wildlife Group (MWG) to leverage the significant and growing India market opportunity. Thomas Cook & SOTC’s consumer data reveals strong travel appetite from Indian consumers - with a significant surge in demand of over 200% for short haul destinations Vs. 2022. Under the MoU, Mandai Wildlife Group and the Companies will partner to maximize on India’s rapid recovery-growth post pandemic and drive visitations to Mandai Wildlife Reserve, the integrated nature and wildlife destination in northern Singapore, home to the Night Safari, River Wonders and Singapore Zoo. The MoU comes at an opportune time as Mandai Wildlife Group’s latest wildlife park, Bird Paradise, soft opens on May 8, 2023. The partnership extends across two axes of product development and marketing to offer Indians exciting multi attraction combo deals and special meal inclusive programs.

Given current visa challenges for long haul destinations, Singapore’s easy visa and extensive air connectivity offers convenient access to Mandai Wildlife Reserve. The wildlife destination is a favourite across Thomas Cook & SOTC’s consumer segments and via the MoU, the Companies intend to target multi-generational families, young professionals, couples and groups of friends for the upcoming summer holidays and beyond. Additionally, with the overall drop in consumer age by around 10 years, Thomas Cook & SOTC aim to tap into the growing demand from young India’s Gen Z and millennials segment.

Thomas Cook (India) is India’s leading integrated travel services company.

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