Mahindra & Mahindra launches first tractor manufacturing plant in AP

07 Mar 2013 Evaluate

Mahindra & Mahindra’s Farm Equipment Sector, a part of the $15.9 billion Mahindra Group, has launched its first tractor manufacturing plant in Zaheerabad, Andhra Pradesh (AP). The new plant was inaugurated by the Chief Minister of Andhra Pradesh, in the presence of Minister of Major Industries, Sugar, Commerce & Export Promotion, Government of Andhra Pradesh.

The plant has been set-up at a substantial investment of over Rs 300 crore will have an installed capacity of 100,000 tractors per annum, which can be scaled upto meet additional demand. The world class facility which is equipped to meet international manufacturing standards is spread across 80 acres of land and is built over 60,000 sq mt, making it the largest tractor plant in India.

Mahindra & Mahindra sells tractors under 2 leading brands, i.e. ‘Mahindra’ and ‘Swaraj’. Mahindra Tractors has had the highest market share in the domestic market for the last 29 years. Last year, the company sold 2, 21,730 tractors in the domestic market. The company has tractor manufacturing plants in Mumbai, Nagpur, Rudrapur, Jaipur, Mohali and Rajkot. It also has plants overseas - in the USA (2 plants), China (2 plants) and one in Australia.

Mahindra & Mahindra is the flagship company of the Mahindra Group. The company’s core automotive and farm equipment businesses have grown into market leaders whose triple bottom line ethic is driving industry trends towards technological innovation, social responsibility, and constantly improving customer satisfaction.

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