Max Life Insurance Company, a joint venture (JV) between Max Financial Services and Axis Bank, has entered into a partnership with the Indian Industries Association (IIA) to provide life insurance plans to the workforce of micro, small, and medium enterprises (MSME) in Uttar Pradesh. Under the recently announced IRDAI's State Insurance Plan, Max Life aims to enhance accessibility and drive insurance penetration across Uttar Pradesh.
Max Financial Services is a part of the Max group, an Indian multi business corporation.