Lehar Footwears has received approval of Publicity Campaign and Brand Promotion proposal with an investment of Rs 18 crore for 3 years along with Government of India assistance of Rs 9 crore for 3 years as per the guidelines under the ‘Brand Promotion of Indian Brands in Footwear and Leather Sector’ sub-scheme of Indian Footwear and Leather Development Programme (IFLDP). Balance amount of Rs 9 crore will be invested by the Company.
Under the ‘Brand Promotion of Indian Brands in Footwear and Leather Sector’ scheme, financial assistance of 50% of proposed investment upto Rs 9 crore for 3 years will be provided. The Company will utilize these funds to showcase Lehar’s mass-segment footwears offerings in Tier II and III cities and rural markets.
The Company under its forthcoming ‘the Lehar way’ campaign, seeks to highlight its product range through electronic media marketing, outdoor marketing, print media advertisements, social media marketing, trade shows & events.
Lehar Footwears renowned for manufacturing and supplying an impeccable range of Men and Women Footwear.
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