EaseMyTrip has teamed up with Swiggy, India’s leading on-demand convenience delivery platform, to create a unique offering that benefits consumers of both brands. EaseMyTrip will promote exclusive Swiggy offers to its user base and in return will have EaseMyTrip’s offers via banner visibility on the post-transactional screen of the Swiggy app, resulting in greater visibility for both brands.
This unique campaign enables the brands to tap into each other's user base. For EaseMyTrip users, they will be showcased enticing deals from Swiggy, making their travel-planning experience more inclusive. Swiggy will gain more visibility on the travel platform, potentially attracting more users. Similarly, EaseMyTrip is expected to gain visibility among the millions of users on Swiggy.
Easy Trip Planners (EaseMyTrip) is the second largest online travel agency in India in terms of gross revenue.
| Company Name | CMP |
|---|---|
| IRCTC | 564.75 |
| Thomas Cook (India) | 110.94 |
| TBO Tek | 1291.85 |
| Transcorp Intl. | 28.03 |
| Le Travenues Techno | 179.05 |
| View more.. | |
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