Adani Wilmar enters into whole wheat category with Fortune brand

29 May 2023 Evaluate

Adani Wilmar has entered into the whole wheat category with its brand Fortune. With this pure whole wheat variant of Sharbati, Poorna 1544, Lokwan and MP Grade 1 will be available in Delhi, Maharashtra, Madhya Pradesh, Gujarat, Rajasthan under Fortune brand. 

Adani Wilmar will be the only national player in this highly fragmented and commoditised category to provide an access to the purest wheat seed of the most premium wheat varieties in the country. The company’s products will deliver a wholesome and unadulterated whole wheat experience to consumers across the country. 

Adani Wilmar is one of the few large FMCG food companies in India to offer most of the essential kitchen commodities for Indian consumers, including edible oil, wheat flour, rice, pulses and sugar. Its products are offered under a diverse range of brands across a broad price spectrum and cater to different customer groups.

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