Yes Bank is planning to up the ante on marketing and will be spending 30 per cent higher on advertising activities in FY24. As per the company, the exact spends can vary because the rates can differ at the time of booking properties. The bank will be advertising across media formats including television and outdoor, and the digital will be a long tail which will outlast others.
Yes Bank is engaged in providing banking services, including corporate and institutional banking, financial markets, investment banking, corporate finance, branch banking, business and transaction banking, and wealth management.
