Thomas Cook (India) has unveiled a new campaign to capitalise on the significant demand shift towards customized holidays. The campaign positions the brand as India ka Holiday Specialist, with the company’s long history of fulfilling holiday dreams for millions of customers over the years.
The company’s accelerated digital focus has resulted in building and strengthening its hybrid model - combining state of the art technology with human expertise and personal touch. This has resulted in a significant drop of around ten years in the average age of the company’s holiday customers. With Young Indians willing to increase spends for that once in a lifetime experience - there is a noteworthy shift from a saving to spending mindset.
The strategic intent behind the campaign is to take a long term and leadership position in the customized holidays space by owning noteworthy differentiators such as the most experienced holiday experts (itinerary curators), who now serve customers at their doorstep as a personal holiday maker to help them create itineraries as per their preferences.
Thomas Cook (India) is India’s leading integrated travel services company.
Company Name | CMP |
---|---|
Transcorp Intl. | 39.50 |
Thomas Cook (India) | 195.00 |
Easy Trip Planners | 43.90 |
Intl Travel House | 627.05 |
Yatra Online | 143.85 |
View more.. |