Tata Motors introduces customer engagement programme ‘EVOLVE’ for EV owners

07 Jun 2023 Evaluate

Tata Motors has introduced ‘EVOLVE’ - a programme that brings together the Tata EV owners for a shared journey towards the growth of EV acceptance in the country. ‘EVOLVE’ will consist of various customer focussed activities including experiential drives, activities to benefit the larger community, exchange and upgrade programmes coupled with exclusive referral benefits.

To spearhead the launch of ‘EVOLVE’, Tata Motors launches the first leg of this customer engagement initiative - a limited period referral programme starting in a phased manner. This reward plan will encourage customers with exclusive experiences, appreciating their support in growing the Tata EV family.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.


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