Indian Hotels Company’s (IHCL) iconic brand -- Taj has secured the No. 1 position on Brand Finance's coveted 'India 100 2023' report, marking it the third time the brand has achieved this distinction.
Released by the world’s leading independent brand valuation consultancy ‘Brand Finance’, the report shows Taj achieving brand strength index (BSI) score of 89.4 out of 100, a growth of 0.5% over the previous year and a corresponding elite AAA brand strength rating based on factors such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation.
As per the report, Taj has retained its No.1 position in Brand Strength from last year. Taj Hotels brand, in the post pandemic travel demand, has repurposed its commitment to sustainability with multiple initiatives under Paathya strategy while also being laser focused on expanding its footprint through organic & inorganic growth always ensuring the best-in-class hospitality standards that it is renowned for.
Indian Hotels Company and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and recognized as one of Asia's largest and finest hotel company. It operates in the luxury, premium, midmarket and value segments of the market.
Company Name | CMP |
---|---|
Indian Hotel | 568.35 |
EIH | 475.65 |
Mahindra Holi.&Resor | 434.10 |
Chalet Hotels | 888.00 |
Lemon Tree Hotels | 144.50 |
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