Hero MotoCorp betting big on partnership with Harley-Davidson

04 Jul 2023 Evaluate

Hero MotoCorp is betting big on partnership with iconic American brand Harley-Davidson and record product launches on its own to scale up its presence in the premium segment. The company is in the process of introducing a record number of new products in the premium segment (150cc-450cc) over the next two years to get to its 'rightful place' in the vertical. The company and iconic American motorcycle-maker Harley-Davidson have launched their co-developed premium motorcycle -- the Harley-Davidson X440 in India. The collaboration would also enable Harley to enter affordable segments, allowing more people to buy the iconic brand in the country. 

In October 2020, Hero MotoCorp and Harley-Davidson announced a partnership for the Indian market. The deal envisaged Hero MotoCorp developing and selling a range of premium motorcycles under the Harley-Davidson brand name in the country. It is also entrusted to take care of service and parts requirements for Harley bikes. Hero MotoCorp also has the mandate to sell Harley accessories and general merchandise, riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and its existing sales network in the country.

Hero MotoCorp is the world’s largest manufacturer of motorcycles and scooters.

Hero MotoCorp Share Price

5534.95 -41.95 (-0.75%)
30-Jan-2026 16:59 View Price Chart
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Company Name CMP
Bajaj Auto 9592.90
Hero MotoCorp 5534.95
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