Iris Clothings has successfully launched and dispatched winter wear apparels designed with Mickey and friends’ characters across India. These apparels will be sold in the premium category under company’s own brand DOREME and will soon be launched on their D2C website www.doreme.in as well.
The company had a successful sample launch of Disney-designed kids’ apparels in January 2023. It helped Iris win multiple orders and dispatch their first batch of orders of T-shirts designed with Mickey characters to states such as Rajasthan, Maharashtra, Gujarat, and Delhi, among others in April 2023.
The Company has been receiving a promising response on their newly designed apparels and aims to launch more product categories designed with different Disney characters in the upcoming quarters. As per the industry estimates, the kids’ apparels market stands at around $21 billion and Iris, with multiple strategies at play, is well positioned to grab a significant share in the industry.
Iris Clothings is a fast-growing readymade garment company that is primarily engaged in designing, manufacturing, branding and selling garments for kids wear under its brand name DOREME in India.
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