Lehar Footwears has appointed Bollywood Known Stars ‘Mahima Choudhary’ along with ‘Charu Asopa’ through Kanchan Cassette and Series for creation of print and audio-video content to be used in branding and promotional activities of company’s products. Mahima Choudhary is a respected artist having worked in several Hindi films and television commercials and has been facilitated for many of her performances, while, Charu Asopa is prominent Indian Television artist and vlogger.
As part of the association, the artists will support in company’s promotional activities and endorse Lehar products. Under the campaign, company’s promotional content will make use of artists’ endorsement through product packaging, external display, newspaper advertisement, FM, Cinema Hall Commercial, TV Commercial (National & Regional), as well as digital marketing to augment the company’s footprint across the country. Earlier during May’23, the company has also signed actor ‘Govinda’ for promotional activities. The company looks forward to have a long-standing alliance and strongly believe that the coalition will substantiate the brand philosophy ‘the Lehar way’.
