Hero MotoCorp has set a target to achieve 30% of its sales on digital platforms by 2030. The company, which sold 54 lakh units of motorcycles and scooters in the last fiscal year, is also looking to have 30% women workforce in the organization by 2030.
The company, which produced 5.3 million units in 2022-23, has augmented user interface of digital channels, which have emerged as a preferred destination for customers' pre- and post-purchase needs. The company has invested significantly in upgrading its information technology systems, adopting advanced analytics and Artificial Intelligence (AI) tools, and in implementing automation technologies.
Hero MotoCorp is the world’s largest manufacturer of motorcycles and scooters.
