Max Financial Services’ JV selected as lead insurer for Uttar Pradesh by IRDAI

31 Jul 2023 Evaluate

Max Life Insurance Company, a joint venture (JV) between Max Financial Services and Axis Bank, has been selected as the Lead Insurer for the State of Uttar Pradesh by the Insurance Regulatory and Development Authority of India (IRDAI). Under the State Insurance Plan, IRDAI has initiated a collaborative platform with insurers by assigning two states to each insurer to enhance financial awareness and drive insurance inclusion.

Supporting this vision, Max Life aims to create awareness, enhance accessibility and drive affordable insurance coverage across Uttar Pradesh in a phased manner. The Company has initiated digital insurance awareness activities in Chandauli and Varanasi in the first phase, reaching more than 1,45,000 individuals. The Company plans to roll out similar initiatives panning other districts of Balrampur, Bahraich, Chitrakoot, Fatehpur, Kaushambi, Siddharthnagar, and Shravasti, in the next six months.

Max Financial Services is a part of the Max group, an Indian multi business corporation.


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