Indian consumer confidence rises to 41.8 in March

03 Apr 2013 Evaluate

Owing to improved consumer spending along with stable employment situation, Indian consumers' confidence level rose in the month of March, the first uptick since the festive season in November. Showing an increase of 1.1 points from the previous month the BluFin's Consumer Confidence Index (CCI) rose to 41.8 points in March.

The index for the reporting month may be in pessimistic range as the index below 50 score reflects pessimism, but the consumer sentiment is showing some signs of improvement, thereby signifying a possible reversal in the consumer mood. CCI is a key 'aggregate' indicator that assesses the pulse of urban Indian consumers with regard to the economy, spending behaviour and employment.

As per the study, marginal improvement was seen in the consumer confidence in the metros and tier I and tier II cities. In the metros it's the rise in the spending sentiment and in the smaller tier I and tier II cities, it is the improvement in inflation sentiment - the main reason for the upturn.

To be more precise, a sub index, which rates spending sentiment, has improved by 2.7 points to 30.2, indicating that the consumers are getting slightly less pessimistic towards spending. Further, showing growing comfort around inflationary pressures, the inflation sentiment index after having remained below 25 for some time has now risen to 25.9.

Moreover, indicating an upbeat sentiment amongst consumers regarding their job security and job prospects, employment sentiment remained stable at 51.7. Another sub-index, which measures future expectations, was at 40.5 indicating consumers were still pessimistic about the economy's prospects. However, consumers were more comfortable about their present situation with a score of 44.7.

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